Why Pick PrestaShop As Your Ecommerce Solution?
As a business, the only thing you want to have is an online store that is innovative and efficient in nature. It offers all the features which you can utilize to boost the conversion rate and grow. This is where PrestaShop becomes your right eCommerce development solution. Again with PrestaShop development services at low cost available in the market you don’t have to worry about choosing it in terms of your budget.
There are a few reasons or say benefits of choosing PrestaShop for your eCommerce store development and you can know more about the same in this post.
Platform is Multi-Faceted
Whatever business you are into, you can use PrestaShop for all your eCommerce development needs. It offers you modern features in order to make your PrestaShop site perform effectively. With this features presented to your customers with right user interface, you will have an eCommerce store developed which offers you amazing business growth. If you have many products to place on the table, PrestaShop is capable to offer you the right solution.
Open Source
PrestaShop is an open source platform for eCommerce development. You can modify the code after assessing it properly. This way you also get to modify the functionality based on the requirements. It is typically preferable for small and medium sized businesses which are looking for solution, for which they don’t have to spend money. Here they will be able to enjoy the modules and the add-ons without spending a single penny.
Mobile Commerce
In order to improve the shopping experience on mobile devices, PrestaShop comes with HTML5. The built-in drag and drop feature makes customization all the more easy.
Supportive Community
PrestaShop has the backup of a larger community and so if you face any kind of issues during and after development you can take the help of the community to fix it.
SEO Friendly
It is important for your eCommerce platform to be SEO friendly and you can have SEO friendly online store with PrestaShop. It comes with a number of in-built SEO features which can be used to boost the SEO score of your online store.
Add-ons Library
PrestaShop comes with a very useful add-ons library. It offers you some free as well as paid modules which you can use in the store for added features. You can even improve the functionality of your online store by using third party modules.
Ease of Use
When it comes to PrestaShop it is quite simple to use. The user interface that it offers makes it easy to use and work on. Even if you are not good with coding you can still put in your efforts and come up with website design using PrestaShop. Here all you have to do is to download the add-ons and get them installed and there you are! If you have some little bit of knowledge and are ready to go through the source code then you can turn your online store into a unique one in no time. So whatever online business you are into, you can use PrestaShop without any hassles.
Localization
For customers spread across the world using PrestaShop is quite easy to use it as it is available in 41 languages. So they can choose to go with the language they prefer. You can say that it is one of the best features offered by this platform and you can integrate it properly with the help of an reliable offshore eCommerce development company.
Easy for Customization
You can customize your online store on PrestaShop by making use of the documentation that is available on the cloud. You can make use of modules from the pool to add in the functionality of the store and use any of the themes available out there to make your online store look the way you want it to be. In short, based on the usability preferences of your customers, you can add in the things the way you think is beneficial. Gaining a unique look will help your website to establish itself on the global marketplace.
Right Tools to Manage Products
What you offer on your online store can be controlled in a better manner with PrestaShop. You will be able to carry out daily management of the store merchandise with this eCommerce platform. You get the ease to categorize the products under different categories so as to help the shoppers find and shop products with ease.
You can easily segregate the products under the ‘Products with Free Shipping’ and ‘Products with discounted rates’. You can make this happen when you have the Product Management module of the PrestaShop used in your store.
Supports Latest Developments
The latest versions of add-ons can be enjoyed with PrestaShop. Here all you have to do is to download the latest version and you can have them used in the website to make it better in order to offer improved shopping experience. This kind of facility offered by PrestaShop will help you stay ahead of your competitors in the market who are otherwise spending loads of money.
Amazing Marketing Platform
In order to improve user experience all the while promoting your products, you should make use of the Marketing module offered by PrestaShop. PrestaShop can help you with branding by helping you spread the word among the online shopping circles.
With now increased influence of social media sites in helping users make purchase decisions, you get to use it for your PrestaShop site as well with right kind of integration. This step will help your online store in the form of customer retention and better customer reach.
It Helps with Better Promotional Activities
By using PrestaShop it is possible to easily launch new products, engage in referral programs, carry out successful online promotions and run newsletter campaigns. You can easily promote your online business and its offerings using innovative methods all the while boosting website traffic.
Boost Website Sales
If you can manage to get more traffic to your website you can manage to turn them into increased sales. You get to easily boost the conversion rates all the while effectively managing the online store. You get to work on improving customer engagement which will result in getting more product sales.
With PrestaShop you get the plugin -”One Page Super-checkout”, which you can use to replace the default checkout process you have. With this plugin you can have interactive and easy to proceed checkout process in a single page. This will help you have better customer engagement on your store leading to better sales.
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Offers Efficient Store Management
You can now easily customize the activities on the online store and work on improving its performance using the Store Management module offered by PrestaShop. Here by matching the products you will be able to come up with customized invoices. Another important feature that comes from PrestaShop is automation of store activities.
With PrestaShop store management becomes easy as it comes with an intuitive interface. You can easily manage the products, its categories as well as product orders with it.
Checkout Process that Goes in with Geo-graphical Differences
Online store always focuses on boosting user friendliness and customer comfort. With PrestaShop, you can have checkout designed to work with multi-currency options thereby helping customers pay the way they want. Here a secured payment gateway is offered which lets the customers choose the currency as they wish. The module makes the shopping experience even better by easing the checkout process through direct order which gets created in just a short amount of time. This clearly means that this module helps boost conversion rates all the while working on improved product sales.
Increases Store Popularity
Today PrestaShop is considered as one of the most popular eCommerce platforms used to create interesting eCommerce sites. The platform offers more than 310 features and has the bundle of more than 3500 templates and modules. The localization concept of PrestaShop which works on 65 global languages is another attractive thing about it.
With PrestaShop you get to have complete control over the eCommerce store. Apart from offering support to the desktop website, it helps you have better mCommerce site with right kind of features which can help you get orders from smartphones.
Read also: Prestashop - An Advance and Feature Rich Ecommerce Solution
Conclusion
PrestaShop offers a bunch of good features and benefits for eCommerce store development. As a business, you can make the most of them in order to come up with an online store which is scalable and flexible in nature. The customization feature that it offers is an additional benefit you get to enjoy. In short, you can work to create an online store which offers complete customer satisfaction with PrestaShop.
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