Benefits Of Having Mobile Apps To Grow Your Business

Earlier, only big enterprises and large organizations were trying to make use of mobile apps at the business level. Today, the scene has changed very drastically. Today even startups and small businesses are making use of mobile apps to get easily connected with the clients and customers and making great profits out of the whole arrangement. As humans we have the tendency to stay in touch with each other – be social. Mobile devices are something which helps us achieve it in a number of ways like messaging, video calling and chatting which all the while helps businesses to push sales.

Having social media accounts are appreciated but today, you are meant to do more. You need to have a dedicated business app. An app which is customized to your business requirements can help you build your mobile presence easily. By having clear idea about what you want your app to do, it is possible to come up with one which easily put your business to work. Mobile app development for business is focused on building apps which fulfils the needs of business and takes care of the users.

Advantages of Having An App for Your Business

Increase Client Visibility All Time

If we take an average of people using mobile phones on a daily basis, it contributes to two hours a day. With millions of smartphone users out there you have large number of people using phones compared to desktop PCs. So if you manage to make your marketing plans accordingly, you can do great in business. With better mobile presence you can ensure that your business will be noticed by more number of people out there. It is important to place your business logo, image and name at the places where they unlock and see while they do other things.

Mostly the mobile users have them in their hands or pockets and use them especially when they are watching TV, waiting at the bus stop, when coming back from work, etc. You should use such relevant time to send in notifications to your prospects.

If you are into online business, better make use of mobile app to boost sales. Let your clients follow their conventional activities when they are at office. You should plan to offer them deals and discounts remotely which can be used easily. The better deals you offer the better chances of your business success.

Related: The Essential Guide to Mobile App Development Outsourcing

Market More Directly

For any business mobile apps work as an effective platform to bring in all the kinds of information related to the customers. Some of the information is related to geographical locations and demographics. At the same time, you can use it to provide your clients and customers with abundance information about your business, its products and services. Examples are new product features, promotions, product specifications, prices, special rates and news feeds. This will help you know the preferences of different users and reach out to them accordingly. You get more advantage by directly marketing to the users.

Offer Your Customers Value

In case you have a loyalty program in place, go digital with it using your mobile app. You can change the traditional reward collection program with mobile devices. This can be good idea especially when more people are glued to smartphones today.

Customers today are interested in buying products and services that offer them value. It can be a difficult decision to make for them with so many similar products and services available out there. You can easily bring in users to your online site using a mobile app. Using push messages that are area sensitive is a good idea.

This way you can send invitation messages to the users when they are present at the location of your physical store. Shoppers with curiosity will just visit your store spontaneously to see what you have to offer them. This step has proven to be effective for offline businesses. Additionally you can send push notification to the users after they have made purchase at your store.

Mobile Apps are Cost-Effective

There was a time when only enterprises and big businesses where of the position to have mobile apps. Now things have changed and businesses can easily have apps developed based on their budget. Even it is possible nowadays to build your own app using the software development tools available out there. If you are looking for some cost-effective options, just hire mobile app developers from India.

Build Brand Recognition

You can use mobile app for brand recognition whether you are new in business or not. All you have to do is to come up with an app with amazing features and you will be able to capture the attention of your audience. Think about coming up with functional app rather than putting up a billboard which is expensive.

Think about ways to keep your users engaged with the app on regular basis. The more amount of time they will spend on the app, they will be inclined to go through the products and services and even make a buy. This is what termed as effective frequency in advertising. As per this rule of thumb, the users will notice a brand if they see it more than 20 times.

Today apps come with the option of sharing as a part of communication and users can simply share the app with others. This way you can let your friends or family know about amazing products you bought once. For any marketing strategies applied for a business, it works well when done by referrals or as third-party sales.

Increase Customer Engagement

Every business looks for ways to come up with a business idea which will interest the customers and they will eventually buy from them. If you are not able to reach to your customers, you have more chances of losing them. This is where mobile app helps you and lets you reach your customers easily. In your app come up with a help desk where customers can express their suggestions and complaints, ask questions and even offer feedback and suggestions.

If you manage to reply back to all of them on one-to-one basis you win at customer engagement. Make sure you keep the ordering process as simple as you can. No customers are interested in length procedures and may end up leaving the app than proceed further.

Smart Way To Offer Customer Support

With mobile apps it is possible to offer real time customer support by the business. This helps with effective customer retention. Customers will be more inclined towards buying products or services from the business which offer effective support within a few clicks or taps. Convenience is all what matters and if the user can drop in their queries, suggestions and issues easily in a feedback box and the business can in turn timely support; it will have a gain over others.

Use of Available Data To Build Strategies

What is the number of your app downloads? Was the app useful for the people? What feedback you have received from the users? The answers to all these questions will help you know the areas of your app that needs improvement. It is also possible to know more about your users by making use of analytics tool in your app. You can collect information which is related to user demographic, bounce rate, content, new or returning customers and the number of visitors in a day. You can then build new strategies by making use of the analytics. Once you know who your target audience are and what is their behaviour; it will become possible for you to make the necessary improvements in your app.

Stand Out From The Crowd

There is no more ways to say that mobile app sets you apart from your competitors. So it would be wise you make use of this marketing and communication tool while it is still not widespread. So by the time your competitors understand and apply this added advantage over business, you would have already taken over the market. So even if they flourish later, you will still be able to rule others.

Using the app, your customers will be able to see your products and services within a few taps. You should definitely invest in mobile apps as they are simple, easy and fast to use. You will be able to take loyalty and customer engagement to a new level.

Increase Customer Loyalty

What is the number of returning customers to your store? This is something you need to look into and practice. You can only build customer loyalty by constantly letting others know about the products or services you are selling and making them realize about your existence.

Advertising is taking place at big level. You can make it happen in a number of ways like billboards, website banners, newspaper ads, roadside banners, flyers, coupons, flashing signs and social media marketing. So do you plan to make use of these busy channels to reach to your customers?

Chances are more that you may get lost in the crowd very easily. So think about the ad and marketing strategy you need to put in place. You can build a strong communication channel with your customers through an efficient mobile app. So with a mobile app you will be able to stay closest to your customers which mean increased loyalty.

Read also: Mobile App Development - Top Aspects to Consider

Make Your App a Social Platform

Add in more social features into your business app. It has been seen that the major reason why people visit the social media sites is just to see what their friends are talking about. You can make use of this behaviour into your marketing strategy so that you can make your brand visible to the people while they are on social media sites to catch up with friends.

You should think about to include comments, in-app messaging, photo sharing capabilities and likes in your strategy. Also make it a point to offer login options using Twitter and Facebook. Such kind of step has helped businesses with increased customer engagement, retention, repeated sales and yes, profits.

Have A Mobile App To Complement The Website

Startups or small businesses which are on tight budget always have a question on mind – “Is there a need to have a mobile app build when there is a properly functioning website?” It is a fact that your mobile app is something that complements your website. You can attract more customers with your website while you can build customer loyalty with mobile app.

When with website, you need to expect your client to open the browser and type in the URL of your business website. On the other hand, when you are using mobile app, all your user will have to make is some taps. When using website for a business you can use it as an effective platform to share in valuable information in the form of photos, videos and text contents. But, through a website it will not be possible for you to maintain a two-way communication with the users like an app.

More Number of People is Using Mobile Phones

Whatever be your business is and whatever you are selling, having a mobile app for your business has now become mandatory. With more than three hours spend on an average on mobile devices daily, businesses have an option to use it to interact with the mobile app users.

The number of mobile app users has surpassed the number of desktop users in 2014 itself. Most of the apps used where for the industries like health, home, fashion, travel, restaurants and automotive.

The number of mobile purchases has shown an increase and this lead to many businesses opting to go for a mobile app.

Conclusion

For any business, the best way to start is by coming up with a functional website. Once you have some visitors, you can then channelize them towards your mobile app and even urge them to download it. You can then make use of the app to get better business opportunities. Let them have better interactions with you and even make them offer you user reviews through encouraged user engagements. You can work towards expanding social circles and deliver a shopping experience that is personalized by expanding your reach.